We focus our mission — change for good — with three lenses.
Top line.
Intention.
Shape.
We are relentless in our mission — change for good.
We call our vigilante thinking, our Top Line and we ensure everything clicks with it.
That starts with the good we want to change.
For us, the balance between People, Planet & Profit — (commonly coined Triple Bottom Line & used to audit impact).
Rather than use the triple bottom line to audit what a brand has done, we use it as the lens to define what a brand should do.
When a new idea forms, we call that Birth. When context changes what a business is (or could be), it needs to Adapt. For a business to have more meaningful impact it needs to Grow.
Birth.
Adapt.
Grow.
These are key inflection points most brands encounter. We are intentional in how we consider our toolkits to ensure the thinking clicks with you, where you are.
Our tools recognize the fundamental differences brands should ask, based on their shape. The four shapes we click with are:
Adaptation
Brands built for change.
Contribution
Brands that have positive impact.
Regeneration
Brands pressing reset.
Sensation
Brands that feel something.
