Frame the long view, and work back to ensure you know which direction to start moving today.
When we’re thinking about building a brand it’s tempting to get opportunistic about the world and opportunities we see today, rather than being conscious and intentional about the impact and the legacy the brand will leave.
The process of defining legacy can feel abstract, so these exercises are designed to give you tools to frame the long view, and work backwards to ensure you know which direction you need to start moving, today.
We’ll get clear on what matters before we start to use exercises to sharpen our thinking about what we need to change, to get closer to building the legacy we want to leave.
We will then align & frame commitments to make today, to start that journey.
